Mark Levin
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Mon, February 3, 2014

Reviewing the Super Bowl Commercials

For several years now, my brothers (minus one) have gotten together for a party on Super Bowl Sunday.  It’s always a great time with some amazing food.  We all bring a couple of items to enjoy as we watch the game.

Unless the Green Bay Packers are playing, I typically could care less who wins.  Such was the case this year.  That’s why I look forward to the commercials.  My thinking is, if a company is willing to spend around $4 million for a 30-second spot (we what radio types call a commercial), they better get a lot of bang for their bucks.

For the most part, I thought advertisers played it safe this year.  I don’t recall any crude jokes or a lot of sexual innuendo.  The “Full House” reunion ad for Danon Oikos had some, but, admittedly, I found it funny.

My favorite ad of the night was from RadioShack.  “The 80s called, they want their store back.  It’s time for a new RadioShack.”  That was gutsy, and I thought very effective.

I thought the Bob Dylan ad for Chrysler was a home run.  Not as good as the Clint Eastwood ad of two years ago, but very well done.

In no specific order, I liked these ads as well:
Doritos “Time Machine”
Comedians in Cars Getting Coffee with Jerry Seinfeld, Jason Alexander and Wayne Knight
Heinz ketchup at the family gathering
The Budweiser ads “Salute a Hero” and “Best Buds”
T-Mobile’s contract “break-up”
Diet Mountain Dew “Dale Call”

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